|
ביבליאוגרפיה:
lארונסון, א. 1980. היצור החברתי. תל-אביב: ספריית מעריב.
l גבע, א.1994. התנהגות צרכנים. תל-אביב: האוניברסיטה הפתוחה.
l יערי, מ. 1990. תורת המחירים. תל-אביב: האוניברסיטה הפתוחה.
l כהנמן, ד. וטברסקי, ע. 1990. עיון ויישום בפסיכולוגיה (קבלת החלטות). ירושלים: י"ל מאגנס (האוניברסיטה העברית).
|
l
|
Arrow, K. 1987. The Future and The Present in Economic Life. Th Economic Enquiry.
|
|
|
|
|
l
|
Aumann, R.J. 1987. Correlated Equilbrium as an Expression of Bayesian
|
|
|
Rationality. Econometrica 55.
|
|
|
|
|
l
|
Aumann, R. J. and Brandenburger, A. 1991. Epistemic Condition for Nase
|
|
|
Equilibrium. Harvard: Harvard Buisiness School.
|
|
|
|
|
l
|
Friedman, B. 1980. Survey Evidence on the Rationality of Interest Rate
|
|
|
Expectation. the journal of monetary Econimics.
|
|
|
|
|
l
|
Hoyer, W.D. 1984. An examination of consumer decision making for a commom repeat purchase product. Journal of Consumer Research, 11 (December).
|
|
|
|
|
l
|
McClennen, E. 1990. Rationality and Dynamic Choice. Cambridge: Cambridge University Press.
|
|
|
|
|
l
|
Mute, J. 1961. Rational Expectations and Theory of Price Movements.
|
|
|
Econometrica.
|
|
|
|
|
l
|
Nash, J.F. 1951. Non-Cooperative Games. Annals of Mathematics 54.
|
|
|
|
|
l
|
Pearce, D, G. 1984. Rationalizable Strategic Behavior and the Problem of Perfection. Econometrica 52.
|
|
|
|
|
l
|
Pratt, J. W., Wise, D. & Zeckhauser, R. 1979. Price differences in almost competitive markets. Quarterly Journal of Economics 93.
|
|
|
|
|
l
|
Sen, A.1985. Rationality and Uncertainty. Theory and Decision 18(2).
|
|
|
|
|
l
|
Shimp, T.A. 1990. Promotion Management and Marketing Communications. The Dryden Press.
|
|
|
|
|
l
|
Stern, H. 1962. The significance of impulse buying today. Journal of Marketing, 26 (April).
|
|
l
|
Ratchford, B.T. 1975. The new economic theory of consumer behavior: An interpetive essay. Journal of Con4sumer Research (September).
|
|
|
|
|
l
|
Rook, D.W. 1987. The buying impulse. Journal of Consumer Research, 14
|
|
|
(September).
|
|
|
|
|
l
|
Thaler, R. 1980. Toward a positive theory of consumer choice. Journal of Economic Behavior and Organization
|
|
|
|
|
l
|
Savage, L. J. 1954. The foundation of statistics. New York: Wiley.
|
|
|
|
|
|
|
|
|
|
|